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Rolfs Sjokolademelk

Packaging Design

Rolfs Sjokolademelk (Rolf's Chocolate Milk) is a fictional chocolate milk from one of Norway's most renowned chocolate factories, Hval Sjokoladefabrikk. The branding uses the first name of the founder of Hval, Rolf Rune Forsberg, to invoke trust and familiarity, and the design plays on the classic shape and branding of old-school milk jars. We created 4 different flavors: regular, dark, chili and orange, but kept the design identical with only a few tasteful accents in their respective color. The project was made in cooperation with Tina Stokkan and Steffen Silseth.