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Alan Analytics


Made during my internship at DayTwo, Alan is an identity proposal preceding a rebrand of a business intelligence company. With a new approach, the company wanted to package its product in a less "techy" fashion. Using bold colors and typography, the identity stands out against its competitors. The modular logo is able to morph into a range of different variants and reflects the adaptive nature of Alan's tools and how those tools piece together different information into new insights.

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